MSMEs looking to expand their reach and increase sales can benefit greatly by listing their products on wholesale marketplaces like Udaan, Meesho, and other B2B platforms. These platforms allow businesses to connect with retailers, distributors, and resellers, enabling bulk sales without heavy marketing costs.
✅ Why Should MSMEs Sell on These Platforms?
✔ Access to a Large Buyer Base – Reach thousands of resellers, retailers, and small shop owners across India.
✔ No Need for a Physical Store – Operate your business from anywhere.
✔ Low Investment, High Sales – No need to spend heavily on marketing or a website.
✔ Bulk Order Opportunities – Sell at wholesale rates to retailers and distributors.
✔ Easy Payments & Logistics Support – Platforms handle shipping and payments, reducing hassle.
1️⃣ How to Register & Sell on Udaan
Udaan is India's largest B2B trade platform for wholesalers, manufacturers, and retailers. It helps MSMEs connect with buyers across apparel, electronics, FMCG, grocery, home & kitchen, and pharma categories.
Step 1: Register on Udaan Seller Platform
Go to Udaan's seller registration page – Udaan Seller Portal
Click on "Start Selling"
Enter your Mobile Number and verify with OTP.
Fill in details:
📌 Business Name
📌 GST Number (Mandatory for B2B Sellers)
📌 Business Address
📌 Bank Account Details for PaymentsUpload a PAN Card and Aadhar Card of the business owner.
Step 2: List Your Products
📌 Add High-Quality Product Images – Professional photos attract more buyers.
📌 Write a Detailed Product Description – Include features, usage, and wholesale pricing.
📌 Set Bulk Pricing & Minimum Order Quantity (MOQ) – Ensure competitive pricing to attract retailers.
📌 Mention Shipping Time & Delivery Areas – Udaan provides logistics support for delivery.
Step 3: Start Selling & Receiving Orders
✔ Once your products are listed, buyers can place bulk orders.
✔ Udaan provides doorstep pickup and delivery.
✔ Payments are settled within 7-10 days after order completion.
✔ Track orders & manage inventory from the Udaan seller dashboard.
📊 Udaan Seller Fees & Payment Terms
✔ Listing Fee – Free ✅
✔ Commission – Varies by product category (Usually 2-10%)
✔ Payment Cycle – Within 7-10 days after order dispatch
2️⃣ How to Register & Sell on Meesho
Meesho is a reselling and dropshipping platform that allows small businesses and manufacturers to sell products to resellers and consumers across India. It is best for sellers in fashion, home decor, kitchen, accessories, beauty, and electronics categories.
Step 1: Register as a Meesho Seller
Visit Meesho Seller Hub
Click on “Start Selling”
Enter Mobile Number and verify with OTP.
Fill in business details:
📌 Business Name
📌 GST Number (Mandatory for Selling on Meesho)
📌 Bank Account Details for PaymentsUpload Business Documents (PAN Card, Aadhar, GST Certificate).
Step 2: Add Your Products
📌 Upload High-Resolution Product Images – Ensure a clean white background.
📌 Write a Detailed Product Description – Include material, size, and usage.
📌 Set Competitive Pricing – Lower prices attract more resellers.
📌 Mention Product Weight & Dimensions – Helps in calculating shipping charges.
Step 3: Start Selling & Getting Orders
✔ Your products will be visible to Meesho’s 10+ million resellers.
✔ Orders are received through the Meesho app.
✔ Meesho arranges pickup & delivery – No need to handle logistics.
✔ Payments are settled within 7 days after order completion.
📊 Meesho Seller Fees & Payment Terms
✔ Listing Fee – Free ✅
✔ Commission – 0% for most product categories
✔ Payment Cycle – Within 7 days of order delivery
3️⃣ How to Register & Sell on Other Wholesale Platforms (B2B Marketplaces)
Apart from Udaan & Meesho, MSMEs can also explore other B2B platforms:
A) Flipkart Wholesale
Best for selling in bulk to retailers.
Register at Flipkart Wholesale
B) JioMart Partner
Ideal for grocery, FMCG, and household product wholesalers.
Register at JioMart Partner Portal
C) Amazon Business
Best for B2B sales with GST invoicing support.
Register at Amazon Business
📌 Comparison Table: Udaan vs. Meesho vs. Other Platforms
FeatureUdaanMeeshoFlipkart WholesaleAmazon BusinessBest ForBulk B2B SalesReselling & DropshippingBulk B2B SalesGST Invoicing & B2B SalesFree Listing✅ Yes✅ Yes✅ Yes✅ YesCommission2-10%0%VariesVariesLogistics Support✅ Yes✅ Yes✅ Yes✅ YesPayment Cycle7-10 Days7 Days7-10 Days14 Days
🛠 Tips for MSMEs to Maximize Sales on Wholesale Platforms
✅ Choose the Right Platform – Udaan for bulk B2B, Meesho for resellers, Amazon Business for GST invoicing.
✅ Keep Competitive Pricing – Lower wholesale prices attract more retailers.
✅ Use High-Quality Product Images – Increases visibility and trust.
✅ Write Clear Product Descriptions – Mention specifications, usage, and benefits.
✅ Enable Faster Shipping Options – Faster delivery increases orders.
✅ Use Paid Promotions (Optional) – Boosts product visibility on platforms.
📌 Final Thoughts
📌 MSMEs can significantly boost their business by selling on wholesale marketplaces like Udaan, Meesho, Flipkart Wholesale, and Amazon Business.
📌 Choosing the right platform depends on business type, target customers, and pricing strategy.
📌 With minimal investment and easy registration, these platforms allow MSMEs to expand their customer base & increase bulk sales.